A Sales Lead is information that an individual or company is in the purchase phase of the buying cycle for a specific product or service. Unlike standard industry compiled data lists Sales Lead Databases save time and increase productivity by directing your sales associates to pre-qualified individuals. Sales Lead Databases allow your businesses� sales people to focus their energy on individuals who have already been determined to be viable customers by telemarketing or through other marketing communications. Because Sales Leads have already targeted your company's likely customers your sales force is allowed to focus its energy on closing the deal.