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The Micro-Script Rules: How ideas break through in the hyper-connected world



EBook NameThe Micro-Script Rules: How ideas break through in the hyper-connected world
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EBook Category Category: Business

EBook Description: The book explains to business people, advertisers, politicians, anybody with a message today that it’s not important anymore what people hear, its what they repeat. And what they want to repeat in a Word of Mouth world are micro-scipts – idea bites that fit into a five or six word phrase. Not just a sound bite, slogan or a Tweet – but a very special kind that work the way the brain likes to work.


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