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Writing and Digital Media
Digital media has become an increasingly powerful force in modern society. This volume brings together outstanding European, American and Australian research in "writing and digital media" and explores its cognitive, social and cultural implications.
The book is divided into five sections, covering major areas of research: writing modes and writing environments (e.g. speech technology), writing and communication (e.g. hypervideos), digital tools for writing research (e.g. web analysis tools, keystroke logging and eye-tracking), writing in online educational environments (e.g. collaborative writing in L2), and social and philosophical aspects of writing and digital media (e.g. CMC, electronic literacy and the global digital divide). In addition to presenting programs of original research by internationally known scholars from a variety of disciplines, each chapter provides a comprehensive review of the current state-of-the-art in the field and suggests directions for future research.
This wide-ranging international volume presents the very best of current thinking in the field and will be indispensable to anyone doing or contemplating work in the area, both for established researchers as well as newcomers, including graduate students.
*Reviews European, American and Australian research in the cognitive, social and cultural implications of writing for digital media
*Addresses writing modes and environments, writing and communication, digital tools for writing research, online educational environments, and social and philosophical aspects
*Indispensible for anyone doing or researching work in the area, from academics to practitioners and the general public.
Social Media Marketing All-in-One For Dummies
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
Find the business side вЂ” explore the variety of social media options and research where your target audience hangs out
Collect your tools вЂ” discover ways to simplify posting in multiple locations and how to monitor activity
Establish your presence вЂ” start a blog or podcast to build a following
Follow and be followed вЂ” find the right people to follow on Twitter and get them to follow you
Fan out вЂ” showcase your company with a customized Facebook business page
Follow up вЂ” use analytics to assess the success of your social media campaign
Open the book and find:
Tips for finding your target market
Important legal considerations
Step-by-step guidance for setting up a campaign
Lots of helpful technology tools
Blogging and podcasting advice
How to make Twitter pay off for your business
Tools for analyzing your success in each medium
When to move forward and when to pull back
8 books in 1
The Social Media Mix
Blogs, Podcasts, and Vlogs
Other Social Media Marketing Sites
Measuring Results; Building On Your Success
The Practical Media Dictionary
A key to understanding how the media works is uncovering how media professionals talk to each other about their industry. Untangle the jargon and provide those studying or starting work in the media with the knowledge to participate. In this practical dictionary, the definitions are clear, uncomplicated, and easy to understand, even without prior experience, and cover a range of subjects including the specialist jargon found in a TV studio, the vocabulary of radio production, the terms used in multimedia, the specialist language of film production, job and skills definitions, and organizations associated with practical media production.
Dictionary of Media Studies
Covering television, film, radio, and theatre, this dictionary contains thousands of words and expressions commonly used in the media and entertainment industries and in classroom analyses of the industry at large. Whether someone wants to find out the definition of cinema verite or learn about the components of a storyboard, this dictionary has the answers. And with students worldwide majoring in media studies or enrolling in media studies courses, the need for a more established nomenclature and common definitions is greater than ever.
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Social Media for Trainers: Techniques for Enhancing and Extending Learning /by Jane Bozarth. Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others.
You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.
Social Media 101
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
* Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
* Looks at social media and the wider online universe from a strictly business perspective
If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
From Snapshots to Social Media - The Changing Picture of Domestic Photography
From Snapshots to Social Media describes the history and future of domestic photography as mediated by technological change. Domestic photography refers to the culture of ordinary people capturing, sharing and using photographs, and is in a particular state of flux today as photos go digital. The book argues that this digital era is the third major chapter in the 170 year history of the area; following the portrait and Kodak eras of the past.
History shows that despite huge changes in photographic technology and the way it has been sold, people continue to use photographs to improve memory, support communication and reinforce identity. The future will involve a shift in the balance of these core activities and a replacement of the family album with various multimedia archives for individuals, families and communities. This raises a number of issues that should be taken into account when designing new technologies and business services in this area, including: the ownership and privacy of content, multimedia standards, home ICT infrastructure, and younger and older users of images.
The book is a must for designers and engineers of imaging technology and social media who want a better understanding of the history of domestic photography in order to shape its future. It will also be of value to students and researchers in science and technology studies and visual culture, as a fascinating case study of the evolving use of photographs and photographic technology in Western society.
Media and Their Publics
This accessible and thought-provoking book provides a critical insight into the relationship between the media and the public. It examines the way in which the public is represented, referred to and portrayed in the media, and how the media acts or speaks on the public’s behalf.
The first part explores the political side of the relationship between the media and the public. This includes interesting discussion of advocacy in political interviews and the discursive arrangement of political discussion programmes.
The second part of the book examines a range of discourses outside of the political realm. Michael Higgins looks at the construction of ordinariness, authenticity and public legitimacy, the relationship between institutional and media expertise, and the exercise of public decency. He argues that what unites the relationships between media and forms of public are their concern with wider issues of politics, governance, and cultural influence.
The author offers a range of illustrative examples of broadcasting from US, Australian and British contexts, providing students with a rage of engaging international examples with which to draw comparisons and compare their own media experiences. Each chapter includes recommended texts for further reading and questions for discussion.
The Media and Their Publics is an essential text for students and researchers in media studies, cultural policy and political communications.
Branding Yourself How to Use Social Media to Invent or Reinvent Yourself
Use Social Media to Build a Great Personal Brand?and a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today?s social media platforms to attract new business and job opportunities you?ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships?demonstrate that you are the best solution to employers? or partners? toughest problems?become a recognized thought leader?and translate your online network into great jobs, great projects, and a great career!
Discover how to:
* Build an authentic storyline and online identity that gets you the right opportunities
* Choose the best social media tools for your personal goals
* Blog your story boldly and effectively
* Promote your events, accomplishments, victories?and even defeats and lessons learned
* Integrate online and offline networking to get more from both
* Reach people with hiring authority and budgets on LinkedIn
* Use Twitter to share the ideas and passions that make you uniquely valuable
* Launch an online branding program that really gets noticed
* Avoid ?killer? social networking mistakes
* Leverage your online ?expert? status to become a published author or public speaker
* Measure the success of your social media branding
* Get new projects or jobs through your online friends and followers
Flow TV: Television in the Age of Media Convergence
From viral videos on YouTube to mobile television on smartphones and beyond, TV has overflowed its boundaries. If Raymond Williams' concept of flow challenges the idea of a discrete television text, then convergence destabilizes the notion of television as a discrete object.
Flow TV examines television in an age of technological, economic, and cultural convergence. Seeking to frame a new set of concerns for television studies in the 21st century, this collection of all new essays establishes television’s continued importance in a shifting media culture. Considering television and new media not as solely technical devices, but also as social technologies, the essays in this anthology insist that we turn our attention to the social, political, and cultural practices that surround and inform those devices' use. The contributors examine television through a range of critical approaches from formal and industrial analysis to critical technology studies, reception studies, political economy, and critiques of television's transnational flows. This volume grows out of the critical community formed around the popular online journal Flow: A Critical Form on Television and Media Culture (flowtv.org). It is ideal for courses in television studies or media convergence.
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