Marketing plays a major role in our daily lives. Each day is filled with consuming products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every dollar spent at the retail level goes to cover marketing costs. Marketing is responsible for satisfying customers, which in turn increases our standard of living and quality of life.

Learning Guide for Sales Force Automation

This guide covers the most critical components of building and managing a successful and effective sales force.

Learning Guide for Marketing Effectiveness

This collection of resources is your one-stop shop for building marketing effectiveness.

Marketing information & communications technology (ICT) products and services

Onliine Free

VISIONARY MARKETING - EXECUTIVE SUMMARY

Visionary Marketing is our original approach and methodology for the design and implementation of Marketing-orientated Information Systems. It is hinging upon the 'Customerize' principle, and its aim is to provide our customers with better tools for understanding, communicating with or sell to their own clients.

Marketing Hyperbook

Marketing plays a major role in our daily lives. Each day is filled with consuming products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every dollar spent at the retail level goes to cover marketing costs. Marketing is responsible for satisfying customers, which in turn increases our standard of living and quality of life.

A First Course in Corporate Finance

Freely Downloadable Chapters

Customer Service

Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service.

Introduction to Management

Traditionally, the term 'management' refers to the activities (and often the group of people) involved in the four general functions: planning, organizing, leading and coordinating of resources.

Quality Management

Continuous improvement, in regard to organizational quality and performance, focuses on improving customer satisfaction through continuous and incremental improvements to processes, including by removing unnecessary activities and variations.