Learning Guide for Marketing Effectiveness
This collection of resources is your one-stop shop for building marketing effectiveness.
Marketing information & communications technology (ICT) products and services
VISIONARY MARKETING - EXECUTIVE SUMMARY
Visionary Marketing is our original approach and methodology for the design and implementation of Marketing-orientated Information Systems. It is hinging upon the 'Customerize' principle, and its aim is to provide our customers with better tools for understanding, communicating with or sell to their own clients.
Marketing plays a major role in our daily lives. Each day is filled with consuming products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every dollar spent at the retail level goes to cover marketing costs. Marketing is responsible for satisfying customers, which in turn increases our standard of living and quality of life.
A First Course in Corporate Finance
Freely Downloadable Chapters
Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service.
Introduction to Management
Traditionally, the term 'management' refers to the activities (and often the group of people) involved in the four
general functions: planning, organizing, leading and coordinating of resources.
Continuous improvement, in regard to organizational quality and performance, focuses on improving customer
satisfaction through continuous and incremental improvements to processes, including by removing unnecessary
activities and variations.
Project management is a carefully planned and organized effort to accomplish a specific (and usually) one-time
effort, for example, construct a building or implement a new computer system.
Operations management focuses on carefully managing the processes to produce and distribute products and
services. Usually, small businesses don't talk about 'operations management', but they carry out the activities
that management schools typically associate with the phrase 'operations management.' Major, overall activities
often include product creation, development, production and distribution.
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