All About Marketing
Basically, you might look at marketing as the wide range of activities involved in making sure that you're
continuing to meet the needs of your customers and are getting appropriate value in return.
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Basic Guide to Non-Profit Financial Management
New nonprofit leaders and managers have to develop at least basic skills in financial management.
Employee Performance Management
Simply put, performance management includes activities to ensure that goals are consistently being met in an
effective and efficient manner. Performance management can focus on performance of the organization, a
department, processes to build a product or service, employees, etc.
Advertising and Promotions
Advertising is a major 'phase' of overall product or service development and management.
Simply put, strategic planning determines where an organization is going over the next year or more, how it's
going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire
organization, while the focus of a business plan is usually on a particular product, service or program.
Affiliate programs are also known as associate programs, and are arrangements where an online merchant web site will pay its affiliate Web sites a commission to send them traffic through banner or text links that the merchant provides for you.
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