MBA MARKETING 3rd Semester: MBA Marketing 3rd semester syllabus..........

Date Added: 2/28/2011 11:33:28 PM | Visits: 34141

International Marketing Specialization: The Fisher School provides the ideal setting for MBA students to specialize in International
Marketing. In addition to international marketing coursework, students are exposed to graduate
students, courses and faculty in the areas of marketing communications, strategic marketing, business to business marketing, eCommerce models, consumer behavior, cross-cultural
paradigms, and quantitative and qualitative research methodology

Date Added: 2/28/2011 11:32:27 PM | Visits: 33477

MARKETING MANAGEMENT 1: To provide the student the basic tools to analyze and understand the marketing phenomena that takes place under the organizational scope. The SWOT analysis will serve as a general guidance to better comprehend how the internal environment is relevant to design any course of action, while the external environment may well be a determinant factor, requiring all kinds of adjustments.

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Global Marketing Management: Communications is the bane of expansion efforts by most companies. Often companies forget
that folks in other countries speak a different language, have a different culture and often have
issues with foreign-owned and foreign-directed management. Communications issues are
anything that is involved with getting the message out about a company or product � public
relations, advertising, marketing, product positioning � written, visual or spoken words.
Surprisingly enough, English is "foreign" to many who speak English!

Date Added: 2/28/2011 11:23:01 PM | Visits: 35624

The Bear Facts: The East Asian Market for Bear Gall Bladder: For the purposes of traditional Chinese medicine (TCM), the bear is a walking drugstore. Many parts of the bear, from fat to brain to
spinal cord, have been used for millennia. The most coveted
medicinal part of the bear is the bile within the gall bladder, which
gram for gram can exceed the cost of narcotics.

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Mathematical-Reasoning: In this Book, we shall discuss about some basic ideas of Mathematical Reasoning. All of us know that human beings evolved from the lower species over many illennia. The main asset that made humans "superior" to other species
was the ability to reason. How well this ability can be used
depends on each person's power of reasoning. How to develop this power? Here, we shall discuss the process of reasoning especially in the context of mathematics.

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Problems while Attempting Quantitative Aptitude: This book should not take you more than two months.

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General Strategies for Reading Comprehension: Many people think you should just skim the passage or read the first lines of every paragraph, and not to read the passage. We believe this is an error: if you misunderstand the main idea of the passage, you will certainly get at least some of the questions wrong. Give the passage one good read, taking no more than 3 minutes to read all of the text. Do not read the passage more than once � that wastes too much time. If you have not understood it completely, try to answer the questions anyway. Note: this point of reading the whole passage is important for test-takers whose first language is not English, provided that they can read the passage in 3 minutes or less.

Date Added: 2/28/2011 11:17:31 PM | Visits: 33511

How to Practise Aptitude Ttests: Get how to Practice for CAT Exam from this aptitude book

Date Added: 2/28/2011 11:16:55 PM | Visits: 34723

Official MBA Handbook 2006: The most recent edition of the MBA handbook has been updated to include more information about the MBA degree, choosing an MBA program, taking the GMAT, and financing your MBA. This book will come in handy for any MBA applicant.

Date Added: 2/28/2011 11:16:01 PM | Visits: 34781