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Webmaster Expert Solutions
This book contains expert advice from experienced professional Webmasters and programmers. Proceed with caution-Serious Webmasters Only! Readers will learn real-world examples and techniques for creating top-notch Webs. Leave the other references behind-for serious Web programming, look to Que's Webmaster Expert Solutions. - Provides detailed coverage of advanced HTML topics for experienced users
* Focuses on answering specific questions with useful applications, combinations of technologies for more advanced applications, and real-world practical advice
* Covers Java, JavaScript, CGI, Netscape Plug-ins, VRML, and other Web publishing and programming topics
BackOffice Intranet Kit
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Internet Publishing Handbook
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Zen and the Art of the Internet
The legendary best-selling Internet introduction, a convenient package that's just as friendly and easy-to-read as ever, is now fully-updated with coverage of the World Wide Web and much more. For years, Internet experts have referred newcomers to this book as the single best way to get started on the Internet. It's one of the few computer books that can truly be called a classic. Now author Brendan Kehoe has completely updated it to reflect the dramatic changes on the Internet.--This text refers to an out of print or unavailable edition of this title.
MBONE: Multicasting Tomorrow's Internet
The promise of Web casting, multimedia, streaming video and audio, video conferencing, and multiuser virtual reality (VRML) environments all may soon be realized thanks to something called the MBONE. MBONE: Multicasting Tomorrow's Internet is the complete, authoritative introduction to this exciting new technology. MBONE insiders Kevin Savetz, Neil Randall, and Yves Lepage provide a rare look at the hardware and software you'll need to take advantage of one of the most important Internet innovations since the World Wide Web.
Beyond the Basics
This objective of this valuable resource book is two-fold�(1) compile the various facets of existing WWW technology into a comprehensible whole, and (2) reorganize this vast information base into fundamental, manageable divisions. The material in the book caters to both novice users of the WWW�who want a fundamental knowledge about existing and evolving Web technology�and professional users�who want in-depth information on specific topics.
Windows NT Internet and Intranet Development
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Net Result: Web Marketing That Works
This textbook-style treatment of the subject offers a lot of useful advice for marketing on the Web now and in the future. The first section starts off by highlighting the six return-on-investment (ROI) models: brand building, direct marketing, online sales, customer support, market research, and content publishing and services. Using examples, Net Results shows how different tactics have helped various kinds of Web sites achieve their goals. The book provides guidelines on design and what information to include as well as tips on developing a domain brand.
Part 2 focuses on audience development, discussing how to use search engines, directories, and online communities to help customers find your Web site, plus innovative ways that helped develop brand identity for some companies. This section also details how public relations and Web advertising are vastly different for the Internet and explains why.
The Electronic Commerce Dictionary
OK, so you're not a hacker or a cracker...maybe you're a newbie or a surfer...or maybe you just want to look for opportunities to profit from electronic commerce. Whichever, this dictionary is for you. Compiled by a consultant with 15 years in data communications and business management, The Electronic Commerce Dictionary strives to fulfill the promise of its subtitle. Electronic Commerce is defined by the author as 'the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. But EC also includes all inter-company and intra-company functions...that enable commerce and utilize E-mail, EDI, file transfer, Fax, video conferencing, workflow or interaction with a remote computer (including the use of the World Wide Web).' More than 900 terms and acronyms are defined, including more than 200 Web electronic-commerce reference sites. The sites are listed with Internet addresses. Included are definitions for many topics within the field of electronic commerce: blind entry, clearings, demand deposit account, electronic signature, and information appliance. Here, too, are acronyms: I-WAY, IAB, IANA, ICMP. There are also protocols, those rules and guidelines that determine how computers on a network communicate with one another, such as DSS (Digital Signature Standard) and MNP5 (Microcom Networking Protocol, Class Five). Electronic commerce is nothing short of a revolution in business. Haynes succeeds in making the buzzwords, abbreviations, and acronyms of this emerging field understandable to anyone with modest computer literacy. Recommended for academic and public libraries of all sizes. Updates to the book, including terms created after its publication, will be published on the Electronic Commerce Dictionary.
How to be a Web Whore Just Like Me
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