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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, |
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 Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management,
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 Download Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management,
 Category: Data Analysis and Data Mining
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EBook Description: When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition�more than 50% new and revised� is a significant update from the previous one, and shows you how to harness the newestdata mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure fordata mining at your company.
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Data Mining
Like the first edition, voted the most popular data mining book by KD Nuggets readers, this book explores concepts and techniques for the discovery of patterns hidden in large data sets, focusing on issues relating to their feasibility, usefulness, effectiveness, and scalability. However, since the publication of the first edition, great progress has been made in the development of new data mining methods, systems, and applications. This new edition substantially enhances the first edition, and new chapters have been added to address recent developments on mining complex types of data including stream data, sequence data, graph structured data, social network data, and multi-relational data.
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, - Free eBook Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, - Download ebook Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, free
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