Marketing plays a major role in our daily lives. Each day is filled with consuming products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every dollar spent at the retail level goes to cover marketing costs. Marketing is responsible for satisfying customers, which in turn increases our standard of living and quality of life.
A First Course in Corporate Finance
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Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service.
Introduction to Management
Traditionally, the term 'management' refers to the activities (and often the group of people) involved in the four
general functions: planning, organizing, leading and coordinating of resources.
Continuous improvement, in regard to organizational quality and performance, focuses on improving customer
satisfaction through continuous and incremental improvements to processes, including by removing unnecessary
activities and variations.
Project management is a carefully planned and organized effort to accomplish a specific (and usually) one-time
effort, for example, construct a building or implement a new computer system.
Operations management focuses on carefully managing the processes to produce and distribute products and
services. Usually, small businesses don't talk about 'operations management', but they carry out the activities
that management schools typically associate with the phrase 'operations management.' Major, overall activities
often include product creation, development, production and distribution.
Management Function of Organizing
Organizing can be viewed as the activities to collect and configure resources in order to implement plans in a
highly effective and efficient fashion. Organizing is a broad set of activities, and often considered one of the
major functions of management. Therefore, there are a wide variety of topics in organizing. The following are
some of the major types of organizing required in a business organization.
The focus of the Free Management Library is on resources for professional, management and organization
development. At the core of these types of development is personal development. The library includes the basic
resources from which to get started in cultivating personal development.
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